Concepts + Pitch deck
prepared for Elevare Labs
Hey Elevare! The goal of this pitch is to inspire actionable ideas and equalized expectations. I’ve found that offering a few creative options upfront can help us move forward with ease.
For this deck, I’ve taken the athlete category of your preferred demos and ran with a number of marketing materials across a variety of formats and platforms. None of these are considered final or actionable, so ideally (if you like anything here) we can refine then duplicate the workflow over and over for fast, high-quality output. In that vein, all of the examples below are very quick and rough, as I’m trying to minimize time spent to output. Each idea can be made higher quality in footage, effects, animation, etc with a higher budget + time.
”This is the difference” athlete sizzle promo
Time: 3-5 Hours | Estimated Cost: $250-$500
This promo is an example of a branded and demographic-specific promotional video (extremely similar to the example I sent in my original upwork proposal). With a focus on footage quantity and information, these videos are great for demo-based web pages and streaming ads.
I improvised some copy, but as I’m not familiar with the brand personally - I understand some phrases may feel off (and that’s okay)! I know your messaging is important (not just in representing your brand, but making sure no illegitimate claims are being made), so I’ve started building out a document with copy from your website and I’ll continue to add as you see fit. I’m also happy to change the CTA for any future video as your goals change.
I’m sure this is the primary type of content you’d like to produce. While this video grungy and fast, other ads (e. elderly care, eyedrops, and pets) can be toned-down and stripped back to focus on information.
While this required more footage, timing, and effort - I anticipate “toning down” this format to bring you multiple 30-60 second ads a week, at about $100 each.
Elevare Logo Animation
Time: ~1 Hour | Estimated Cost: $65-$200
One of my greatest joys in work with long-term clients is building out custom motion graphics suites for their brand.
All motion graphics created without request for my use in your videos are completely free, but if you ever need them bundled up and sent off with assets so that other video editors can use/customize them, I’ll work out an hourly+ figure to get you those files.
While I didn’t use title animations on the previous video, slower-paced videos can and will have some text animation to make the info more interesting.
social media content
Time: ~1 Hour | Estimated Cost: $50-$100
Three examples of motion graphics for the purpose of marketing yourself/announcements on stories (facebook, instagram). Similar titles and mograph work can be used in many 1-min marketing videos as well. With more resources (like actual product photos), these graphics can be killer.
To stretch content, these can also be turned into 1x1 + 16x9 loops for instagram, facebook, and twitter - with added sound design and/or music.
Hopefully these sample videos can help you picture the Elevare brand with a Nathan treatment! Sit on these, let me know what you think + what ideas you may have. If you want to move forward here and/or start in other categories I’m happy to get to it after your feedback. We can then lay out a plan (e.g. ten promotional videos in different categories by next week for $x).
As we test content across all categories, the goal is to constantly be coming up with new and fresh ideas that eventually convert in major ways. Animating reviews (“CBD Stories"), side-by-side pain relief comparisons, looping CBD stats + facts, body models, you name it. Just because it’s not here does not mean it’s not a possibility.
I’m excited to learn from your feedback, and I’m sure if this works out the eventual synergy will be magical. I’m flexible with payment, ever since Coronavirus changed so much of my work I’ve lowered my rates to $65/hour to guarantee a steady stream. If you’d like to go hourly, flat rate, or set up a retainer - I’m down!
I appreciate your time,